Changing Lives & Visions

Each day, an array of briefs and challenges step through our office doors, from luxury packaging and corporate brochures to bespoke, structural art. One booklet in particular stood out to us, not just because of its beautiful imagery and colours, but the words bestowed on the page:

“Hairdressers helping hairdressers, helping those less fortunate than we.

Nobody walks in the shadow of goodness for the light comes from within.”

'Because of You and Your Clients, now

20,000 people can see…'

- Leslie Spears

One Team, our valued client, honour and support the amazing work of ‘The Fred Hollows Foundation’; we are blessed to have come across this foundation and want to help share their message and the amazing work they do.

The Fred Hollows Foundation

'Many of us turn away from injustice because we feel helpless. It’s too hard to fix, shameful, it’s beyond what we know – so we wait for someone else to step in.'

30 years ago, a man, Fred Hollows, saw something that he believed was wrong, and he couldn’t help but act. After seeing the inexcusable living and health conditions in Aboriginal communities across Australia, he made it his mission, every day to make it right. Even in the final stages of his life fighting cancer, he was as determined as ever to end avoidable blindness.

‘Every eye is an eye. When you are doing the surgery there, that is just as important as if you were doing surgery on the prime minister or the king.’

- Fred Hollows

Following his death, his wife and close friends set up the ‘Fred Hollows Foundation’ an organisation that would continue Fred’s desire for social injustice and ensure his legacy lives on today.

The Fred Hollows Foundation now works in more than 25 countries and has restored sight to over two million people worldwide. However, 4 out of 5 people who are blind don't need to be – there remains so much to do.

‘It's obscene to let people go blind when they don't have to.’

- Fred Hollows

Fred's work continues very much in the way it started: by just getting on with it. The Foundation trains doctors, nurses and healthcare workers, distributes antibiotics, raises money for much needed equipment and medical facilities and performs eye operations exactly like the ones Fred did more than 30 years ago.

‘What we're doing is giving these people the chance to help themselves. We are giving them independence.’

- Fred Hollows

When someone's sight is restored, it gives people the chance for a better life. They're able to work, go to school and provide for their families. Fred believed that everyone, no matter whether they were rich or poor, had the right to affordable eye care. The Fred Hollows Foundation work won't stop until the injustice of avoidable blindness is completely eradicated in Australia and in the rest of the world.

Many people stay needlessly blind because they live in poverty. In developing countries, blindness denies people education, independence and the ability to work – things which can break the poverty cycle. But all this can be changed with as little as $25 – we can help make a difference.


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© Media Ace 2019.

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