When it comes to Thames Valley Air Ambulance (TVAA), the phrase ‘life and death’ takes on a whole new meaning. With the entire organisation geared to bring assistance to people in the most distressing circumstances, it certainly needs the support of the local community.
Attending local events is key to raising the charity’s profile, building public awareness and encouraging supporters to promote the great work they do. How could their profile be elevated? Thames Valley Air Ambulance had a support vehicle for events and promotions, but after many years of hard work, it was definitely in need of a make-over.
Enter Media Ace and Brand Ace, TVAA’s print and graphics partners. Working alongside TVAA’s media agency, we were tasked with creating a fresh new look, improving access and introducing exciting multimedia elements to the vehicle - this was the perfect opportunity for us to work in collaboration with our sister company, Metal Ace. With a full complement of manufacturing and project management skills and experience in graphics, engineering, electronics, fitting and electrical installation, we were successfully able to completely transform the ambulance!
Working from our base in Thame, the interior of the vehicle was completely stripped out and the existing graphics were removed.
A now blank canvas, new interchangeable graphics were applied inside and out.
Fabricated by Metal Ace, our onsite metal workshop, the existing metal access platform, steps and hand rails were all upgraded for safer access.
A new interactive, multimedia installation was soon in place, together with new LED lighting, sound system and flooring.
Everything was completed on time for the big reveal to an excited audience of TVAA staff and supporters at their Stokenchurch HQ. The new look drew praise from the onlookers, who were positive it would have a much bigger impact at shows and events.
It wasn’t long before that was put to the test with a busy programme over the Easter weekend for its first outings.
We have been proud to be involved in a project that we know will help TVAA with their fundraising, which supports such a vital local service.
The TVAA can be seen at a number of locations around Oxfordshire & Buckinghamshire – follow them here at: https://en-gb.facebook.com/TVAirAmb/posts/?ref=page_internalor contact Ruth for any marketing enquiries: firstname.lastname@example.org. Don’t forget to check out our Instagram page for regular updates and appearances.
Here are some Before's and Afters!