An amazing project, produced in conjunction with Arch Creative. A loose initial client brief was to produce a menu that carried the music theme of the O2 through to the American Express VIP lounge and cocktail bar.
After several design meetings, looking through a host of material options we finally decided that for weight and durability we would construct from 3mm Aluminium. We recreated a 12” record by machining the micro grooves to give as close a replication of vinyl as possible. The disc was split and piano hinged to join the two pieces, we then anodised the constructed base in black before screen printing the Jackson Pollock style paint splashes and logos to both parts, before finally adding in binding screws to the base of the hinge to allow fully interchangeable menu inserts.
A truly unique finished article.